Marketing
Location
Walsall
Hours Per Week
40
£75,000 Grade C
Careers Site Advertising End Date
05 Jul 2022

About The Role

HomeServe is looking to recruit a Head of Brand & Content into its Marketing Department 


The role is working in our hybrid way, mostly working from home but with a requirement to travel to our Walsall office when needed.

Salary is up to £75,000 (depending on experience) + 15% bonus, £7,000 cash or car, Single medical cover, up to 6% matched pension & 25 days holiday

As one of the country’s leading home assistance providers, we’ve got over 25 years’ experience in looking after UK homes. We are currently seeking a creative, driven, and inspirational Head of Brand & Content with a passion for bringing stories to life and building truly meaningful consumer brands.

We are on the hunt for an exceptional storyteller to own and build the HomeServe brand story. A person who understands the importance of every touchpoint and can help grow the brand and appeal to new audiences through targeted and meaningful content. Showcasing the HomeServe service and expertise through creative storytelling and brand experiences that resonate with UK homeowners

About the role 

  • Accountable for the HomeServe brand proposition, creating and executing a strategy that drives reappraisal of HomeServe as a compelling consumer brand and supports the aspiration to be the trusted brand to keep your home running smoothly

  • Accountable for all creative execution from our in-house studio and creative partners, to deliver against customer and business objectives, ensuring a consistent execution of brand visual identity and tone of voice (design, artwork, copywriting, imagery, photography).

  • Be a custodian of our affinity partner brand creative approaches to ensure that activity drives the best commercial return

  • Develop a content strategy and creative that drives a positive interaction between the Customer and brand, including the evolution of our own content hub ‘Living’ eventually leading to an increase in engagement and conversion through effective content planning.

  • Accountable for the external communications strategy, building the the reputation of HomeServe to support organic growth - positioning us as ‘experts’ within our category, bringing our brand values to life and connecting us with our target consumers.

  • Identifying new (or re-establish old) ways to talk about our brand within our local community. Build connections and activate our brand locally. Identify and develop new ways to get third parties talking and writing about us

  • Work in partnership with the Head of Content & UX to drive integration across offline and digital channels ensuring creative compliment both the channel, content and Customer group to drive desired objective (acquisition, retention, engagement etc)



About You

About you 

To be successful in this role you will need to have the following knowledge, skills and attributes:

Essential:

  • Significant strategic brand development experience

  • Expert in content marketing principles and practices including content planning and execution through multiple social and digital channels

  • Expert in creative and integrated campaign development that deliver commercial return

  • Experience in using data, insights and market research to create and drive strategies and marketing plans

  • Strategic thinker and planner

  • Excellent communication and influencing skills

  • Leadership skills to develop and drive a high performing team

Other jobs like this

Marketing
Location
Walsall
Hours Per Week
40
£75,000 Grade C
Careers Site Advertising End Date
05 Jul 2022
Service Operations
Location
Field - South East
Hours Per Week
40
Between £30,627 - £34,623 (Salary dependent upon experience) and a £3,000 signing on bonus!
Marketing
Location
Walsall
Hours Per Week
40
Salary is competitive and comes with £7,000 cash/car allowance, 15% bonus, private medical cover
Careers Site Advertising End Date
14 Jul 2022
Service Operations
Location
Field - North
Hours Per Week
40
etween £30,627 - £34,623 (Salary dependent upon experience) and a £3,000 signing on bonus!
Marketing
Location
Walsall
Hours Per Week
40
Grade D Salary
Careers Site Advertising End Date
13 Jul 2022
Service Operations
Location
Field - North
Hours Per Week
40
Between £30,627 - £34,623 (Salary dependent upon experience) and a £3,000 signing on bonus!
Service Operations
Location
Field - South East
Hours Per Week
40
Between £34,627 - £38,623 (Salary dependent upon experience) and a £3,000 signing on bonus!
Service Operations
Location
Field - South East
Hours Per Week
40
Between £34,627 - £38,623 (Salary dependent upon experience) and a £3,000 signing on bonus!
Service Operations
Location
Field - North
Hours Per Week
40
Between £30,627 - £34,623 (Salary dependent upon experience) and a £3,000 signing on bonus!
See all vacancies